The Influence of the Supernatural in William Shakespeares Macbeth Essa

The Influence of the Supernatural in William Shakespeare's Macbeth Dramatic impact is the effect on the audience. 'Macbeth' is a play designed to be performed for and to involve the audience. Dramatic influence is the way supernatural has effect upon the characters in the play. In Shakespeare's time, most people believed in witches and witchcraft and they were the objects of morbid and fevered fascination. Persecution reached terrifying proportions. Between 1560 and 1602, hundreds of people, mostly women, were convicted as witches and were executed. Although some voices were raised against this superstitious and barbarous persecution, most people had believed in witched. There were hundreds of pamphlets describing the lurid details of witchcraft trials printed. They enjoyed large and popular sales, which were the equivalent to our popular newspapers today. Witches were credited with diabolical powers. They could do things like predicting the future, fly, bring on night in daytime, cause fogs and kill animals. They cursed enemies with fatal wasting diseases and induced nightmares and sterility, and could take demonic possession of any individual they chose. Witches could raise evil spirits by concocting a horrible brew with nauseating ingredients. Macbeth may have been performed before King James in 1606. King James was very keen on the topic of witches. He did many investigations of witchcraft. A group of witched attempted to kill him once, but their plot was discovered and was taken to trial. There are many events in the play of Macbeth, showing much of dramatic impact on the audience and dramatic influence acted upon the... ... revenge for his family. Shakespeare tries to create a supernatural atmosphere by the language he uses. Certain words recur throughout Macbeth, creating meaning, atmosphere and significance. For example the words, 'blood', 'fear', and 'sleep'. The use of words like this repetitively, creates tension, and a dark, spooky and dramatic atmosphere. Characters like Macbeth and Lady Macbeth had spoken soliloquies, which reveals to the audience their inner thoughts and motives. Macbeth often thinks aloud, about half his lines seem to be spoken to himself. This use of him thinking aloud is very essential to the audience, as the audience needs the knowledge of how he feels after acting upon something. For example, he had felt bad after killing Duncan, and he had kept killing because he did not want to lose what he had gained.

Persuasive Letter Essay

Possible internships for your company In such a successful and powerful company such as, M&M Title Services, inc. , you probably are a very busy company. Sometimes having a few extra people around to help out in the company can be very helpful. For this reason, City College is offering well trained and qualified interns to work and internship in your company. At City College, our students are very hardworking and intelligent people. In order for us to allow a student to become an intern, they must meet certain requirements such as having completed two or more courses in the area of internship and received a â€Å"B† or better. According to our internship program: Interns that work for your company can either be paid or unpaid, should involve substantive work supervised by someone in your company and must have at least 100 hours of on-site work experience during the term. We at City College are more then willing to discuss and compromise on any of these requirements. You may be debating whether or not students at City College can really be good interns, but let me assure you, these students are one of the best and can be outstanding interns. I encourage you and your company to have one or more of our student’s intern in your company, you won’t regret it. Sincerely, Stephanie Morales Stephanie Morales Director of Internship Program

Women and Sports Essay - 912 Words

Women and Sports As it becomes increasingly acceptable for women to be athletic in American culture, a new question arises: in which sports should women be allowed to participate? From a physiological standpoint, it has been scientifically proven that female bodies do not differ significantly enough from male bodies to prevent them from participation in any male sports. This division between male and female sports clearly stems from age-old, socially constructed norms of femininity and masculinity. When women attempt to challenge these societal molds by participating in sports that are traditionally male, the intricate web of norms is disrupted. Like many other instances where traditional social constructions are tinkered with,†¦show more content†¦Women are expected to be more passive than their male counterparts. When a woman participates in sport, she challenges many aspects of the gender role that has been defined for her. First, she is taking time away from her family to do an activity that is outside the home. Second, in sport, she is behaving in a more aggressive and competitive manner, which contradicts the meek feminine mold to which she is supposed to adhere. Furthermore, when women compete in public, suddenly the lines begin to blur. Men no longer have the monopoly over the role of universal breadwinner. Challenging these socially constructed lines works as a catalyst for social change. All women athletes, both in traditional and non-traditional sports, play a pivotal role in instigating this change. Female bodies were traditionally expected to be small, slender, soft, and pretty, while male bodies were supposed to be muscular, large, solid, and handsome. Sports such as gymnastics and figure skating allow and almost require that women maintain such feminine physical qualities. Athletes competing in sports such as power lifting and rowing are encouraged to increase muscle mass at a rapid rate thereby acquiring a physical stature that society deems masculine. Furthermore, while technique is essential to these sports, there is a significant emphasis on brute strength. Brute strength contradicts the passive femininity that is expected of women. Womens participation inShow MoreRelatedWomen and Sports1522 Words   |  7 PagesLiterature Thesis There is a definite correlation between the economics of professional women ¡Ã‚ ¦s sports and their ultimate success. As most success in sport leagues, teams and associations are measured by longevity, win/loss records, and most importantly, revenue, the footprint of female competition at the professional level has not been paramount at any point in our history. Professional women ¡Ã‚ ¦s athletics is characterized by an economic model and a level of acceptance amongst the massesRead More Women in Sports and Sports Broadcasting Essay584 Words   |  3 PagesWomen in Sports and Sports Broadcasting Before I conducted this media analysis about women in sports and sport broadcasting, I hypothesized the obvious - that more male sports would be in the media, and that there would be more male sports broadcasters as well. Through my observations I did find that the sports arena and sports broadcasting sphere are male dominated. However, I also found that although there are not many stories about women, there has been a steady progression and magazinesRead MoreWomen and Sport Essay1116 Words   |  5 PagesWomen and Sport Turn on your TV screen and there’s a high probability that a sports game will be on at one channel. Unless it’s a special sports channel such as ‘sky sports’ etc. you will easily realise it is men playing the relevant sport. Ever wondered why? Why aren’t women’s sports as amazingly popular as the large market of men’s sports? Millions are spent on men’s sports and men sports’ propaganda but why aren’t women’s sports as popular? They are physically andRead MoreWomen Discrimination In Sports1572 Words   |  7 PagesDiscrimination in Women Sports Women have always been the minority in today’s world whether that’s in the work force or even in sports. Title IX a act that was made by the United States Congress in 1972 that said that no one should be denied to play, receive financial aid, or discrimination to any education program or activity that pertains to only one sex. (Senne 1) This act was a step towards more female participation and less discrimination, but those stereotypes most of society believes in stillRead MoreThe Future of Women in Sports1080 Words   |  5 PagesThe Future of Women in Sports As the year 2010 has arrived, the problem of the portrayal of women in sports no longer lies in their fight for equality and opportunity, but in fighting off the competition with men. It is no longer an issue of women not being taken seriously or being looked down upon if they decide to be athletes, but that men want to take part in competition with women in sports. This film thus focuses on the struggles that the male protagonist faces in trying to compete withRead MoreEssay on Women in Sports961 Words   |  4 PagesWomen in Sports Challenges appear to be part of the human experience. In the course of history, very little has come easily. The progress that women have made in sport in the United States over the course of the last 100 years seems remarkable for the amount achieved in so little time. In relation to the other advances made in this century, including mens sport, that achievement dims. While women have made great advances, they havent, in comparison, come that far. It would appear, from theRead MoreThe Role Of Women In Sports1541 Words   |  7 PagesWomen have always been the minority in the world even today: that is in the work force or even in sports. Title IX, an act that was made by the United States Congress in 1972, said that no one should be denied to play, receive financial aid, or discriminate to any education program or activity that pertains to only one sex (Senne 1). This act was a step towards improving female participation and lessening discrimination, but the stereotypes that most of society believes in still exist. This is oneRead MoreEssay on Women in Sports707 Words   |  3 PagesWomen in Sports In the last one hundred years women have made tremendous inroads in many facets of life. Of that there can be little doubt. Women may now hold jobs, own property and participate in professional sports. Today women can compete in sports, once a vestige of male domination; there is now room for women in that arena. But even today women in sports are not portrayed in the same light as their male counterparts. To a large degree this is because of todays cultural ideal of women.Read More Women and Sports Essays3142 Words   |  13 Pagesyears for women to gain a semblance of equality in sports. Throughout history, women have been both excluded from playing sports and discriminated against in sports. Men’s sports have always dominated the college athletic field, but women were finally given a fighting chance after Title IX was passed. Title IX, among other things, requires scholarships to be equally proportioned between men and women’s sports. Although this was a huge gain f or women, gender inequality still exists in sports today. AnRead MoreWomen and Sports Essay2771 Words   |  12 Pages In today’s society women are not allowed to play baseball with men due to patriarchal myths and misconceptions that have been around since the emergence of baseball in America. All women should be able to play baseball with men and there is no legitimate reason why they shouldnt. Women are physically, mentally, and emotionally capable of playing baseball just as men are. With that being said their biological sex or gender should not and does not affect their ability to play baseball in the company

Communication And Interpersonal Skills For Professional...

Communications and Interpersonal Skills. Discuss its importance to Professional Practice in general and in Podiatry. This essay aims to show what communication and interpersonal skills are, how they are linked with standards for professional behaviour and, why both are important for individual Health Care Professional (HCP) like podiatrists. The NHS is committed to quality patient care to the highest standards both clinical treatment and professional behaviour (Department of Health, pp 3-4, 2013). Evidence based guidelines and standards of working practice have been written by NICE (2014) and the HCPC (2014) to allow HCPs to work to this end. Over the last thirty years the NHS has placed increasing value on multi-disciplinary team (MDT) work to improve the welfare of the patient; the systems of working; and, increase efficiency in costs (Sanders, Robbins Edmonds, 2010). Reduction rates in major amputations in diabetic patients fell by 82% over an 11 year period following the development of the MDT foot clinic in Ipswich (Krishnan, 2008). The value placed on multi-disciplinary team (MDT) work brings with it an inherent need for excellent communication skills within the team, with the patient and the wider environment such as the patient’s family. (Street De Haes, 2013). In managing all the aspects to achieving a positive patient outcome, the team needs to communicate with each other and the patient in order to affect shared-learning, identify obstacles, acceptShow MoreRelatedInterpersonal Relationships Analysis1607 Words   |  7 PagesInterpersonal Relationships Analysis This comprehensive analysis determines the concepts, components, and elements of interpersonal relationships. The concept of attraction foundations shows four different stages of attraction beginning with social and interpersonal communication skills forming a bond between two people. The social environment promotes building of interpersonal relationships for both the professional and private environments. The unique exchanges between interpersonal relationshipsRead MoreEffective Communication As A Health Care Professional1313 Words   |  6 PagesCommunication is about more than just exchanging information. It s about understanding the emotion and intentions behind the information. Effective communication is how you convey a message so that it is received and understood by someone in exactly the way you intended (L. Robinson, J. Segal, Ph. D., M. Smith. 2015). This paper looks at the requirements of effective communication as a health care professional and the essential concepts to have as a registered nurse. Effective communication assistsRead MoreInterpersonal Relationship1547 Words   |  7 PagesInterpersonal  Skills  Frame  Game      Instructional  Objective  Ã‚      This  frame  game  reinforces  key  concepts  taught  in  many  professional  development  courses  that   address  interpersonal  skills.  The  game  helps  to  increase  learning  transfer  by  asking  students  to   describe  and  apply  strategies  in  five  areas:  1)  developing  and  maintaining  trust,  2)  increasing   communication  skills,  3)  expressing  feelings  verbally,  4)  listening  and  responding  in  a  helpful   manner,  5)  and  resolving  interpersonal  conflictRead MoreThe Benefits of Assertive Communication and the Importance of Interpersonal Relationships in the Healthcare Industry945 Words   |  4 PagesThe Benefits of Assertive Communication and the Importance of Interpersonal Relationships in the Health Care Industry There is a large body of evidence that effective communication between healthcare workers their patients and their peers can have a significant influence on patient outcomes. According to study published in Issues in Medical Nursing (Kameg, Mitchell, Clochesy, Howard Suresky, 2009) breakdowns in communication increasingly result in incidents that put patients in jeopardy. TheRead MoreThe Future Of Dermatology Is On The World Of Aesthetics And Disease1477 Words   |  6 Pagespersonal qualities of professionalism, maintain ethical behavior, interpersonal communication skills, and the ability to be team-player. The demand of dermatologists is high among all ages requiring treatments for multiple skin diseases and cancers, but is also soaring among the public as majority of the population is fixated on appearance and is willing to pay privately and upfront for cosmetic procedures. Medicine has been considered a professional occupation since in the early 1800s and is the authorityRead MoreDear Sacramento Chinese Community Service Center,. I Have1409 Words   |  6 PagesDear Sacramento Chinese Community Service Center, I have been recently taking an interpersonal communication course and have discovered a great deal of information that I believe can be extremely beneficial to our agency’s communication effectiveness. I invite you all to think back to one of our previous meetings, do you recall any of the following? A lack of eye contact, a lack of enthusiasm, and frustrated looks on faces? How about an overall sense of discontent so much so that people are disengagedRead MoreInterpersonal Relationships And Its Effects On The Family And Community822 Words   |  4 Pagesneed for interpersonal relationships including intimate, business, and family relationships, and friendship. The topic of interpersonal relationships has been an area of concern for many disciplines such as sociology, anthropology, and psychology. Academicians aim to discover the combination of factors that sustain or hinder interpersonal relations and why people need them. In this quest, many theories, concepts, and axioms h ave been proposed to explain the complex notion of interpersonal relationshipsRead MoreThe Significant Principles of Management Communications2466 Words   |  7 Pagesï » ¿ Research Paper: The Significant Principles of Management Communications Mia A. Rapier BUS 600: Management Communication with Technology Tools Instructor Cheryl Moore July 27, 2014 It’s been understood that â€Å"communication in business involves a complex set of unwritten rules governing speech, written correspondence and body language that varies in different parts of the world† (Ingram, 2014). Communication is the essential component of business, â€Å"from the entry-level manager to theRead MoreThe Importance Of Interpersonal Communication1038 Words   |  5 PagesInterpersonal communication can be seen everywhere is vas locations, and is needed for relationships and the idea of yourself. In life, communication becomes very vital in continuing and maintaining these relationships, and having the ability at a competent level is a necessity.   When it comes to communication you’re either good at it or not as good, but there is always room for improvement. Interpersonal communication skills are learned behaviors that can be improved through knowledge, practiceRead MorePersonal Statement : Interpersonal Communication Essay1064 Words à ‚  |  5 PagesThroughout the semester in interpersonal communication class I have gained versatile understandings of many abstract ideas on communication that without the course I may have missed an opportunity to do so. Looking at the bigger picture of communication, it is an ongoing learned skill that will be improved by both education and personal experiences which will help enable me to possess competent communication skills/characteristics. As I have learned in class our habitual communication styles and tendencies

Mother And Child Relationships In Joy Luck Club By Amy Tan...

Abraham Lincoln once stated, â€Å"All that I am or ever hope to be, I owe it to my mother.† Mother and child relationships vary greatly. Some mothers can have a very tight bond with their child, while others tend to be rather distant. The mother is responsible for caring for their child and helping the children grow. They should be able to guide their child down a good path, and not force them down a life that they do not want to do. This can be caused by many different reasons. In the book Joy Luck Club by Amy Tan Waverly has a distant relationship with her mother. The relationship between me and my mother is a complex bond that can not compare to any other mother and child relationship. My bond with my mother contrasts to other relationships†¦show more content†¦Ann Mei had a torn home in which, her mother had left her, her brother, and Popo. Ann mei was taught at a young age that her mother was a disgrace to her entire family. Ann Mei and her mother had an incredi bly distant relationship, which was never allowed to grow since her mother was never at home with Ann Mei. My mother was always at home, which helped us get closer since we could do many activities during the day. I was able to bond with my mother due to the fact that we had a good situation at our home. Ann Mei was not allowed even see her mother for most of her life. I lived in a good household, where no one was shunned unlike where Ann Mei lived. Standards set on children can put a high strain on their relationship with their mother. Jing Mei’s mother Ann Mei forced Jing Mei to do tests and pushed her hard to become a prodigy in piano. â€Å"She would present new tests, taking her examples from stories of amazing children†(143). Ann Mei placed unreal standards that no child should ever be forced to live up to. My mother never forced me to be a prodigy, but she did push me to do the best I could. She understood that I have limits to my skills and chose not to try and drill in concepts that I was not ready for. Ann Mei on the other hand forced Jing Mei to become the best pianist at a very young age. This type of stress can frustrate the child and pit the child against their parents. It is unhealthy to force these type on kids. The kids will only resent theirShow MoreRelated Improving Mother/Daughter Relationships in Amy Tan’s Joy Luck Club1216 Words   |  5 PagesImproving Mother/Daughter Relationships in Amy Tan’s Joy Luck Club One day everything is going great, in fact things could not be better and then you say something and your friend turns to you and says â€Å"oh my god, you sounded just like your mother†.   That is when you freak out and think to yourself it is true I am turning into my mother.   This is every daughters worst nightmare come true.   When a young girl is growing up her mother always says and does things that the girl vows she will neverRead MoreRules Of The Game, Fish Cheeks, And Two Kinds1395 Words   |  6 Pages In Amy tans short stories Rules of the Game, Fish Cheeks, and Two Kinds part of the novel the Joys Luck Club uses topics concerning the limits and connections in the relationships between mothers and their daughters. In an Asian society, especially Chinese society assumes a vital part in every one of the three short stories, giving the primary conflict an interesting plot. Amy Tans short stories for the most part depict the inconveniences and strain between Chi nese immigrant moms and their AmericanizedRead More Bond between Mothers and Daughters in Amy Tans The Joy Luck Club1759 Words   |  8 PagesBond between Mothers and Daughters Explored in The Joy Luck Club      Ã‚  Ã‚   Throughout the novel, The Joy Luck Club, author Amy Tan explores the issues of   tradition and change and the impact they have on the bond between mothers and daughters. The theme is developed through eight women that tell their separate stories, which meld into four pairs of mother-daughter relationships.    The Chinese mothers, so concentrated on the cultures of their own, dont want to realize what is going onRead MoreSummary Of Amy Tans The Joy Luck Club1127 Words   |  5 Pages â€Å"A true relationship is two imperfect people refusing to give up on each other† - Unknown. Relationships are never perfect, there are always a few bumps down the road. This goes for any relationship between boyfriend, girlfriend, brother, sister, husband, wife, etc. Amy Tan’s The Joy Luck Club brings to light the imperfections of family dynamics. This imperfect relationship focuses on the struggles between mothers and daughters. The broken relationships invite readers to question theirRead More The Significance of Mother-Daughter Relationships in Amy Tan’s The Joy Luck Club1701 Words   |  7 PagesThe Significance of Mother-Daughter Relationships in Amy Tan’s The Joy Luck Club In her novel The Joy Luck Club, Amy Tan tells of the lives of four Chinese immigrant mothers, their hopes, their dreams and the way each of their daughters feel about their mothers lives.   Mother-daughter relationships are the basis for the entire story.   Tan shows the hardships each mother experiences as a child and young adult, and how they all want better lives for their daughters.   She shows the struggles betweenRead MoreThe Everlasting Bond between a Mother and a Daughter Essay1149 Words   |  5 Pagesmore enduring than a mother- daughter relationship. This bond is specifically explored in the books, The Battle Hymn of a Tiger Mother by Amy Chua and The Joy Luck Club by Amy Tan. Authors of these books precisely show the complexity of this type of relationship. Chua and Tan show the reader how a mother and daughter can hurt one other but ultimately forgiveness finds its way through. The similarities in these books include the difficulty of communication between the mot her and daughter and theirRead MoreCultural Differences and Interpersonal Relationships Essay616 Words   |  3 Pageswe sometimes experience cultural differences. In The Joy Luck Club Amy Tan shows how mother daughter relationships are affected by these cultural differences. Therefore each of the mothers and daughters has a different view on their Chinese culture. Lindo Jong is the mother of Waverly. Lindo believes that her daughter should be the best of the best at something like all the other Chinese girls she knows of. Lindo also believes that Waverly should marry a Chinese man and is in a constant argumentRead MoreEssay on Understanding the Mothers in Amy Tans The Joy Luck Club1044 Words   |  5 PagesUnderstanding the Mothers in The Joy Luck Club      Ã‚  Ã‚   In America, it is common to take mothers for granted and reject the advice they try to give. Generally, their attempt to give advice is considered as an intrusion into our lives and our privacy. In The Joy Luck Club, Amy Tan tries to get the reader to take a step back and see the good intentions behind our mothers actions.    In the stories told by Jing-Mei, Tan weaves in flashbacks and memories of Jing-Meis own childhood experiencesRead More The Power of Love in Amy Tans Joy Luck Club Essay1448 Words   |  6 PagesThe Power of Love in Amy Tans Joy Luck Club      Ã‚   In Amy Tans The Joy Luck Club, Four pairs of mothers and daughters embark on the journey that is life.   Each young woman comes to realize how valuable the relationships with their mothers are.   As each daughter learns from her mother, she goes through the sometimes-painful process of trying to understand her enigmatic mother.   To finally unravel the mystery surrounding their mothers is to understand who they, themselves, really are.  Read MoreAnalysis Of The Book The Joy Luck Club 1700 Words   |  7 Pages Ms. Churchill English 2 Honors, Period 0 6 September 2015 Reconciliation Swan feathers. Hopes and dreams. Broken relationships and healing. Though these concepts might initially appear incongruous, they are all depicted in the book The Joy Luck Club by Amy Tan and The Joy Luck Club film directed by Wayne Wang. Both modes of interpretation show how the mothers help their daughters solve their problems by explaining the formers’ pasts. However, while the book leaves each of the daughters’

Contemporary Issues in Business Communication

Question: Write about theContemporary Issues in Business Communication. Answer: Business communication is the term that is made of two words that is business and communication. Business is considered as the commercial activity that is conducted by the people in order to serve the customers with range of products that are in demand. The main aim of the businesses is to earn revenue and profits. To cater the service to the customers, it is necessary for the firms to communicate and interact with its customers. Thus, business communication is defined as the communication and interaction of the business to its customers (Bovee Courtland., 2012). Business communication is not only about communication with the customers, it also deals with internal communication of the business that occurs between the departments. This is called internal communication of the businesses. Communication is business should be professional. Professionalism refers to putting in efforts beyond expectations. The communication in professional world is somewhat different from normal communicat ion. The process of communication in professional way involves a sender, communication channel and receiver. The sender encodes the idea in his mind and sends the messages through the channel. After that the message is being received by the receiver and is decoded for proper understanding. This is considered as the full communication process (Guffey Loewy, 2012). This communication in professional business may suffer many challenges due to change in the environment in modern business. On the other hand there are many opportunities that are available in todays world that supports this communication in the businesses. The first challenge that needs to be discussed should be the challenge of workforce diversity. As the transport business of the Queensland is considered, it has been analyzed that the business is facing high workforce diversity because of employees with different cultural background in Australia. This results in different languages and communication patterns. Thus, it becomes challenge for the businesses to communicate with each other (Shaw Barry, 2015). As Australia is the country with diverse communities so, the employees in the organization of Australia face the issue of communication. Transport business is facing t issues at large extent because products needs to be transported from one place to another and workers at different place has different culture and pattern of professional communication. Apart from culture, the next challenge is the ethical consideration of the place. Culture of the place as well as the industry affects its ethical consideration. This is because some o f the businesses consider different ethics at the time of making contracts while other businesses have different ethical aspects to be considered. This acts as the challenge for the business to deal with the ethical considerations. The main reason behind this issue is the globalization. Globalization allows the companies to conduct their businesses in different countries (Crews Stitt-Gohdes, 2012). As import and export allow the transport businesses to deal with different countys business and it may be possible that both have different ethical consideration in their contract so this creates an issue for both the countries to deal with each other. One of the major challenges in organizations is team communication. This is a great challenge for nay organization. Team work is essential for businesses these days and if a team with different types of people works together for the same goal then conflicts occur. The only solution to this problem is effective communication which is a big challenge. This is because different member of the team have different views reading the topic and thus have different solution to solve the issue. Difference in thinking act as communication barrier for the members and thus it is required by the management to take care of the communication effectiveness in the team (Ver?i?, Ver?i? Sriramesh, 2012). Why people have different culture and difference in thinking, this may be because of their social customs and beliefs. Different culture people have different beliefs in formal and informal communication and thus act as the challenge in the organization to deal with these differences. It is not necessary that the social beliefs of one person in the organization are similar to the beliefs of another person. This again acts as the challenge for the businesses that restricts the communication between the people. Writing and speaking with multilingual audiences is a great challenge for the businesses. This is because the company has to inve st large amount money in translations (Fatima Oliveira, 2013). This is because the organizations need to communicate with the employees, customers, stakeholders etc. In native language and because of multilingual audiences; the company has to translate the matter. With the change in environment around the businesses, change has been observed in the communication practices of the same. The biggest opportunity available with the businesses these days is the development of technology and specifically the development of social media to communicate and make contacts with each other. Australia is the country with many businesses that are using social media platforms as their marketing and communication tool (Wild, Wild Han, 2014). Some of the companies that are very much successful in their social media engagement are Woolworths, Telstra, Coles etc. Coles is the company that is using this tool very effectively for business communication. This is because it provides various opportunities for the business to communicate. Coles is the company that is a well-established and well-known brand in Australia. Its social media efforts are so successful because they have made intelligent, clever and creative use of social media tools till now (Sharma Kamalan abhan, 2012). As far as the company's presence on Facebook is considered, the company used to have a fan growth rate of 8.1%. Coles is very much active on its Facebook page. It updates its profile with around 120 posts daily and thus it reminds the people every time about the company and the products. As far as the average reply time of the people is concerned, it has been analyzed that the company responds to the customers in 2 hours and 15 minutes which is quite speedy (Jussila, Krkkinen Aramo-Immonen, 2014). This also provides the idea that company is very much active on social media tools to serve the customers. The below figure shows the average number of posts and the engagement score of the company. The company also uses youtube as the medium to make connections with the customers. On an average the company uploads around 1 video in two days which is quite frequent. It has been analyzed that most of the videos that are uploaded by the company are related to cooking recipes and also related to its offers and services such as TVCs that showcase its car insurance services. This suggests that the company is also using this as a successful tool to communicate with the users and the customers. Pinterest is the site that helps the companies to generate the visual content for the customers. It helps in attracting the customers as visual ads leave greater impact on the minds of the customers rather than just the ads with content. As far as the data is considered Coles have around 1300 followers on Pinterest and is experiencing the growth rate of around 6% (Meredith, 2012). The company has made its website very attractive with red color as the background that can attract the peoples atten tion very easily. One of the important things that have been noticed on the website of the company is that it has put all its social media tools on the top of the website so that people can easily access those sites. Coles twitter page is also very impressive (Coles, 2014). The tweets of the company involves videos, images, content everything. The company has around 30,000 followers on twitter and 27000 tweets till now. After analyzing the social media presence of Coles, it can be determined that the company has a dedicated social media team that is working towards its goals of enhancing the company's presence on social media network so that more and more connection can be made with the customers. The use of social media by the company creates a humanized effect and allows the customers to feel related. The company is very much active on the sites like Facebook, Twitter, and Pinterest etc. (Kwok Yu, 2013). Communication and social media is so much related to each other because it p rovides a two way communication to the businesses. Social media is not providing the opportunities for the communication between customers and businesses but also helps the businesses to communicate with internal stakeholders. Technology advancement results in formulation of internal communication apps and portals for the organization that remains connected with the intranet. The organizations that are having their businesses in different countries can easily communicate with each other. To summarize the discussion, it can be analyzed that there are many challenges and opportunities available in front of the organization these days. The challenges are because of the diversity in the workforce that restricts the communication between the employees. This is because of the difference in the languages, culture, social beliefs etc. (Wang, Yu Wei, 2012). These challenges can be overcome by using different opportunities that are also available for the companies these days. It has been analyzed the major opportunity is the advancement in technology and internet. This supports the companies to connect through internet which also helps in overcoming the distance barriers. The discussion has been supported by the Australian supermarket industry and the company that has been selected to know about the communication opportunities is Coles. Coles is the company that is using the social media tool to communicate with its customers and intranet tool to communicate in internal envir onment of the businesses (Castronovo Huang, 2012). It is very important for the organizations to use these tools in order to communicate with other businesses and with their customers. Communication is considered as the basis for every organization to get success and thus facing the challenges and using the opportunities at optimum level is the need of hour for these organizations. References: Bovee, Courtland. (2012).Business Communication Today, 10/e. Pearson Education India. Castronovo, C., Huang, L. (2012). Social media in an alternative marketing communication model.Journal of Marketing Development and Competitiveness,6(1), 117. Coles, L. (2014).Marketing with social media: 10 easy steps to success for business. John Wiley Sons. Crews, T. B., Stitt-Gohdes, W. L. (2012). Incorporating Facebook and Twitter in a service-learning project in a business communication course.Business Communication Quarterly,75(1), 76-79. Fatima Oliveira, M. D. (2013). Multicultural environments and their challenges to crisis communication.The Journal of Business Communication (1973),50(3), 253-277. Guffey, M. E., Loewy, D. (2012).Essentials of business communication. Cengage Learning. Jussila, J. J., Krkkinen, H., Aramo-Immonen, H. (2014). Social media utilization in business-to-business relationships of technology industry firms.Computers in Human Behavior,30, 606-613. Kwok, L., Yu, B. (2013). Spreading social media messages on Facebook: An analysis of restaurant business-to-consumer communications.Cornell Hospitality Quarterly,54(1), 84-94. Meredith, M. J. (2012). Strategic communication and social media: An MBA course from a business communication perspective.Business Communication Quarterly,75(1), 89-95. Sharma, N., Kamalanabhan, T. J. (2012). Internal corporate communication and its impact on internal branding: Perception of Indian public sector employees.Corporate Communications: An International Journal,17(3), 300-322. Shaw, W. H., Barry, V. (2015).Moral issues in business. Cengage Learning. Ver?i?, A. T., Ver?i?, D., Sriramesh, K. (2012). Internal communication: Definition, parameters, and the future.Public relations review,38(2), 223-230. Wang, X., Yu, C., Wei, Y. (2012). Social media peer communication and impacts on purchase intentions: A consumer socialization framework.Journal of Interactive Marketing,26(4), 198-208. Wild, J., Wild, K. L., Han, J. C. (2014).International business. Pearson Education Limited.

Why Research is Important for an Essay

We are now living in the era of technology and that’s why we are bounded by technology. Technology has made our lives way easier, we can now save a lot of our time using technology. Research was always a very important part for almost everything, even when there was no technology at all research used to be done but of course that used to be a time consuming process. Nowadays research is very easy we can do 90% of our research sitting at home using internet and can get the answers of all the questions we want. Research is essential for every field so is it for essay writing that’s why all the essay writers must keep the research work in process. Here are some reasons justifying the importance of research in essay writing. It Makes Your Essay Interesting The essays that are based on research are always interesting and tend to catch people’s attention. The more time you spend on research the more knowledge you will have about the topic which will definitely help you in writing an interesting essay. Your essay must be interesting or else people will not even consider continue reading it. You Can Add Lots Of Information Spending hours on research will help you in getting lots of knowledge and information about whatever you want. Research not just helps you in essay writing but it also helps you in getting exposure that is important for professional life, that’s why always conduct a research and write an informational essay for the readers. Your Essay Will be Authentic Research always makes your work authentic. You will be able to write authentic and ethical stuff in your essay. An unauthentic essay can cause trouble in the writing market and if you sell an unauthentic essay then you will be at risk of ruining your career. I usually ask someone to do my essay for me if I could not manage enough time for research as its better than delivering unauthentic essay. Your Concepts Will be Clear And Better Research helps you to find out more about the topic you are writing for. You will know the history, background and almost everything about the topic that you must know. No matter you need to add that information or not but eventually this information will reflect in your essay. For writing an essay or article or any other writing stuff it is very important that your concepts are clear enough. You Can Come Up With Creative Essay Creativity and innovation is always eye catching and interesting and of course you want to write an attractive essay. Spend enough time on research work so that you can come up with some great and creative ideas. Brainstorming along with research is an excellent combination and is an activity adopted by hundreds of popular writers of the world. As a former essay writer I used to face some problem in writing a creative essay so I use to ask my friends to do my essay and it really works out.